Modern websites must be mobile-first, attractive, professional, and fast. They cannot give potential customers any reason to abandon them.
Specializing in:
Search Engine Optimization (SEO) is neither as hard nor as mystical as some would have you believe. It isšÆa necessity though! From technical SEO to strategic keyword planning, I can assess your current website, make recommendations for improvement, and implement an SEO strategy that sets you up for success far into the future!
Email is the most underrated (dare I say, neglected) marketing channel for most businesses. Email is almost itās own social network; a community of your most engaged fans and customers! Building an email list allows you to drop timely reminders right in the inbox of your customers.
If youāre a traditional brick and mortar, claiming, developing, and maintaining your local search and maps listings are one of the most important things you can do to make sure people find you!
Paid search, or pay-per-click, (PPC) campaigns can be a good way to supplement your natural listings, making sure you show up anytime someone is looking for you, your industry, or even your competitors.
Marketing is really just storytelling. Customers today are drawn to brands they feel emotionally connected to, and thereās no better way to do that than by telling your unique story in clear and certain terms.
Choosing a new software platform is a big decision for any organization, one that can help you streamline or scale your operations. Choose poorly, however, and it could cost you a lot of time and money before it starts paying off. I can help you navigate your options and choose the software thatās right for you.
Data is the lifeblood of modern business, and no matter what your strategy, data must be prepped, scrubbed, sliced, and diced so your systems can speak to each other. When prepared right, data can also provide valuable insight into your business. Let me help you determine the best use of your data to meet your goals.
Moving into a new software platform can be a prickly process, rife with landmines and quicksand. There exists a laundry list of technical considerations that most owners and leaders donāt have the bandwidth to consider. Before jumping into a migration, allow me to advise and assist in the process to make sure things go smoothly and, should they arise, problems are fixed quickly .
Perhaps you arenāt moving to new software, but adding a new piece to the ever expanding puzzle. Great! But have you thought about how your new system will communicate with your legacy system? How must data flow between the two, and is there an easy way to facilitate that? Allow me to advise, assist, or be your implementation team during this exciting step in your growth.
You will never know how effective any of your strategic initiatives are unless you track everything. From website performance, to time saved by automation, and so much more. Consult with me to plan and implement a culture of making decisions based on data in your organization.
Complicated, mundane, or time-consuming manual processes can be a real time-suck in any business or organization. Today, there exists nearly limitless ways to streamline these recurring tasks with automation. Learn how you can leverage technology to streamline or scale your operations.
Reach out today for a free consult and see how martech can work for you!
Social & Community
The hype of social marketing as the Google killing future of marketing has not panned out, but social communities are an incredible way to deepen the connection customers have to your brand. Imperfections and all!